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Film comparison

Fujifilm Fujifilm 400 vs Kodak Ultramax 400

On paper these two films are very close. The differences are in the look.

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Side by side

Fujifilm 400Ultramax 400
ManufacturerFujifilmKodak
TypeColour negativeColour negative
Box speedISO 400ISO 400
ProcessC-41C-41
Formats35mm35mm
GrainMediumMedium
ContrastMedium highMedium high
LatitudeGoodGood
SaturationHighHigh
Price, 35mmabout £12.00about £11.50
Price, 120——
AvailabilityCurrentCurrent

Rows that differ are in bold. Prices are typical UK prices and change often.

How they look

Fujifilm 400
Fujifilm-branded consumer film made in USA. Introduced 2023 as Superia X-TRA 400 replacement. Warmer tones compared to original Superia, with characteristics visually similar to Kodak consumer stocks.
Ultramax 400
Kodak's affordable everyday colour negative, available worldwide in drugstores and supermarkets. Delivers saturated, warm-leaning colours with a characteristic punch that works well in bright daylight. Moderate grain becomes visible in enlargements but adds pleasant texture. A popular choice for casual shooters and those looking to experiment without the cost of professional stocks.

Which suits what

Better pick: Fujifilm 400

Everyday, Sunny days, General purpose

Both work well

—

Better pick: Ultramax 400

Street photography, Vacation, Point and shoot

Long exposures (reciprocity)

MeteredFujifilm 400Ultramax 400
1s1s1s
10s20s22s
30s1m 23s1m 39s
2m8m 25s10m 41s

Corrected exposure from each film’s published reciprocity data. Reciprocity calculator

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